PROCESS-LED

AUTOMATION

We automate the repetitive work so your team can focus on growth.

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Case Studies

CASE STUDY ITEM

Automation Army helps growing businesses with 5-50 employees design and build automated systems that cut out the manual processes.

We start by understanding how you work, then design systems around that. No fluff, just well-designed, useful automation built to add real, measurable value.

Discover

We dig into how your business actually works. Using design thinking methodology, we ask smart questions that uncover where you're losing time and money. No assumptions, just systematic analysis of your operations.

User Personas

System Audit

Workflow Mapping

Pain Point Analysis

Design

We prototype quickly and iterate based on your feedback. Build working demos that your team can test and refine until we nail exactly what you need. Clear process, no guesswork.

Prototyping

Process Design

User Experience

Solution Architecture

Develop

Seamless deployment with complete team training and documentation. We implement using proven technology, then monitor performance to ensure everything works as designed. Built for reliability and growth.

Implementation

Team Training

Integration Setup

Integrations

We deploy intelligent systems that eliminate the manual processes dragging your business down.

Our mission: understand your operations, identify the bottlenecks killing productivity, and design automation that actually works for your team before we build anything.

Lead Management Automation

Workflows that capture, qualify, and nurture prospects across multiple channels with CRM integration. No more missed opportunities or manual follow-up chaos.

Client Onboarding Systems

Document collection, contract processing, and project kickoff sequences that integrate with your existing tools. Faster onboarding with consistent professional experience.

Operations Workflow Automation

Intelligent workflows that handle repetitive tasks, route approvals, and track project progress automatically. Your team focuses on high-value work while operations run smoothly.

Reporting & Analytics Automation

Dashboards and scheduled reports that pull from multiple sources with real-time performance tracking. Data-driven decisions without the manual compilation work.

Communication Systems

Progress notifications, milestone alerts, review requests, and referral generation with personal touch maintained. Consistent client communication that saves hours weekly.

Our Values

Every automation solution we build must deliver measurable business outcomes. We don't chase technology trends or build systems for the sake of innovation—we solve real business problems with tangible ROI. Before we start any project, we define clear success metrics and ensure every hour invested translates into genuine efficiency gains, cost savings, or revenue growth for your business.

Automation should make your team's work easier, not more complicated. We design systems that your people actually want to use and can understand without extensive technical training. Through our design thinking methodology, we involve your team in the creation process, ensuring the final solution fits naturally into how you work—not the other way around.

You'll never be left wondering what's happening with your project. We provide clear communication, honest timelines, and full transparency throughout every stage of development. No black boxes, no technical jargon barriers, no surprises. You'll understand exactly how your automation works, why we built it that way, and how to maintain it as your business grows.

Chris O'Connor

Automation Strategist & Founder

17+ years helping businesses scale through intelligent automation and strategic process design. I combine enterprise-level project management experience with proven automation tools to eliminate the manual processes that slow growing companies down. From complex multi-million-dollar project delivery to SMB workflow optimisation, I've learnt that effective automation isn't about the latest technology - it's about understanding your business and building systems that actually work.

I use design thinking to challenge assumptions and pressure test what's possible - removing the manual handoffs and bottlenecks that slow your team down. I map your actual operations, identify what's costing you time and money, then build reliable systems that deliver measurable results without the complexity. Based in Sydney, working with growing businesses across Australia who need their operations to work as hard as they do.